People get offended by animal rights campaigns. It's ludicrous. It's not as bad as mass animal death in a factory.
—Richard Gere
conceit
A fanciful poetic image or metaphor that likens one thing to something else that is seemingly very different. An example of a conceit can be found in Shakespeare's sonnet "Shall I compare thee to a summer's day?" and in Emily Dickinson's poem "There is no frigate like a book."